Pepsi or Coke?
Such a simple question, but so much underlying meaning.
A question like this grabs your attention, because most people immediately have an opinion about which drink they prefer. They are affiliated to either side and immediately attach both drinks to a feeling or memory they hold.
This is the power of quiz marketing – a form of interactive content.
It catches the intrigue of viewers and encourages them to engage with your content by tapping into already developed bias…
How To Increase Website Traffic with Quizzes (+50 Ideas for Viral Quizzes)