It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?
But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?
That’s a totally fair question. After all, a lot of marketers are creating content with limited resources. Knowing how long other marketers are spending on a single post can help you benchmark your own blogging efforts.