Quick: which social network is bringing in the most traffic to your website right now?
It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this?
What about revenue broken down by social network?
What about the percentage of traffic generated by social versus email?
You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes…