Pepsi or Coke?
Such a simple question, but so much underlying meaning.
A question like this grabs your attention, because most people immediately have an opinion about which drink they prefer. They are affiliated to either side and immediately attach both drinks to a feeling or memory they hold.
This is the power of quiz marketing – a form of interactive content.
It catches the intrigue of viewers and encourages them to engage with your content by tapping into already developed bias…