Along with the growing popularity of visual content, Instagram is becoming a more logical platform for B2B social media marketing. With 150 million active users that are 15 times more engaged than with Facebook, Instagram can be used to your company’s advantage.
While Instagram may have more prominence as a social platform for B2C marketers, there are many different ways to utilize Instagram for B2B marketing a well. Here are several ideas on how to get started.
Define the strategy
Start off by establishing in what direction your company wants to go. Once you define your strategy, you’ll begin to get an idea of what content to post. For instance, if you are currently in the recruiting process, take the backstage-access approach and capture some internal company photos of fellow employees at work to show why your company is unique and a desirable place to work.
Once you find out who the influencers are in your market, then you will likely be able to find your audience based off of who is following them. Interact with influencers and your audience to build relationships and expand your brand presence.
How To Get Started With Instagram For B2B Social Media Marketing
