It’s often said that a picture is worth a thousand words.
But can images also be worth a thousand bucks? They can be, because they start conversations, they attract attention. Pictures can help you tell stories – they can stop web surfers and turn them into readers, which is often a crucial first step toward winning a customer.
In this age of information overload the competition is fierce and the noise level is immeasurable. Getting you to read this article is a major feat, I’ve done something right.
We’re human. Our ability to take in information may be large, but it’s limited. Our attention spans are short and getting shorter.
As marketers, our first and most pressing goal is to get noticed. The challenge then evolves to keeping the reader’s interest for a short spell and making some sort of connection during that brief moment in time.
This decade’s seen explosive popularity of image-centric social channels like Instagram and Pinterest. Every social media network not considered to be visually magnetic is moving fast to overcome that problem…
How to Get Readers to Stop and Eyes to Pop with Visual Marketing