When Christmas is just around the corner, setting up a specialised social media strategy could help to win big returns over the festive season
Christmas is fast approaching, and for small a business that signals the start of their busiest trading period of the year.
It also means that it is time to plan their seasonal marketing campaigns, and with a study by Crowdtap showing that nearly 65% of shoppers use social media to find a gift for a loved one, a festive social media strategy could be key to a bumper festive season.
The key to any effective marketing strategy is to be clear about the business objectives.
Oren Greenberg founder and managing director of digital marketing agency Kurvesays: “Are you aiming to increase revenue by 20% or 30%? Or to receive 50% more website hit, or simply gain extra brand exposure? How you approach your festive strategy should be based on these aims, and everything you share, tweet or post from that point on must be underpinned by these aims.”
It is crucial for businesses to monitor their social media activity closely over this period, and tools such as o2socialinsights.o2.co.uk make this task much simpler and more effective in delivering useful data.
However, choosing the right channels is also important. For B2C businesses, Facebook is a good platform for running a festive marketing campaign – it drove 4% of all visits to retail websites during the 2012 Christmas season. Another top site is Twitter, which is often used for the reviewing of products in the lead up to Christmas. Many consumers use Twitter to help with purchasing products and reviews.
