When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content.
Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound.
As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.
I’m going to explain why it is wise to do this and show you some examples from brands that have already made a good job of it…
How to create Facebook video ads that cater for silent autoplay
