The advice you give your clients is spot on – focus on creating high-quality content and earning editorial links. But the truth is, creating compelling content that stands out takes time and resources. While the investment is definitely worth it for long-term success, how can you ensure you’re getting a good return on that investment?
Whether you’re in-house or with an agency, the pressure is on to prove results to clients. Early wins can go a long way toward building your authority and giving you more leeway to broaden your strategies and possibly even experiment a little. How do you show value sooner in an engagement when we know that focusing on an editorial strategy to earn high-value links can take several weeks to yield the desired results?
The answer is to create content that can help increase leads at the same time as it earns links, paving the way for future success. Here’s some inspiration to get you started.