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In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers a five-step plan for successfully managing your social media marketing strategy.
The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns aren’t meeting your expectations. Without these goals, you have no means of gauging your success and no means of proving your return on investment…
