Original post published on Opentopic.com.
Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have alarge impact on your marketing efforts.
So, how do you find the right influencers? As the Social Media Manager at Opentopic, it’s my job to find strong content to share across our social platforms. When not developing original content, I’m sourcing content from the Opentopic platform, but regardless of the way you discover your content, if you follow these simple steps for finding influencers, you’ll find content you can trust. Then, see the list below of my favorite social media influencers to follow for a quick way to get started.
