Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it’s not enough to simply build a landing page and hope for the best. In order to be successful, you need to spend time refining and perfecting your landing pages to optimize them for conversions. Plus, if you create landing pages properly, you can even enjoy increased SEO benefits.
Why Landing Pages Are Important
If you don’t have a landing page as part of your inbound marketing strategy, you aren’t immediately going to fail. However, if you use pay-per-click (PPC) ads, affiliate links, or multiple different channels to drive traffic to your website, a landing page (or series of landing pages) can help you filter your traffic andincrease the likelihood of user engagement.
Consider the following benefits of landing pages: