As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea.
There’s so much going on with audiences on the outside, that there’s little time left to think about our employees. But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees…
