Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year. When it comes to online marketing and advertising, Facebook has been a very valuable tool for businesses of all sizes and categories. From small companies that manage their own pages to large corporations that employ entire social media departments, Facebook has become the platform of choice in terms of establishing a solid online presence.
One of the major reasons Facebook is so attractive and valuable to small and medium-sized businesses is that this is a social network that is very powerful in terms of audience segmenting. In online marketing and social media development circles, this is known as Customer Audience Targeting. Essentially, custom audiences enable advertisers to determine targets for advertising. Custom audiences can be further segmented by age, gender, geographic location, occupation, interest, and others.
How to Build Custom Facebook Audiences for Marketing and Advertising
