Cultivating an active, engaged and effective executive social media presence takes time and attention, which is why many senior executives are late to the social media game. However, as is the case with most endeavors, it’s easy to make time for activities that provide value. Here are some ways to get started that will deliver immediate value for the nascent social denizen, encouraging further engagement and interaction and laying the foundation for a successful foray into digital realms.
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Listen: Start in “listen mode.” Before you even set up an account, browse for information related to your interests on a few different networks:
- On Twitter, find and follow hashtags relating to timely conversations.
- On Pinterest, see how enthusiasts are collecting and curating information.
- On Instagram, observe how others in the business are living and sharing in the moment.
Pick the most interesting of the network you’re browsing and set up an account. Remaining in
listen mode, start following the interesting accounts you find. Observe how brands in your space are interacting. Notice which sort of people are sharing the information and ideas you find interesting.
