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The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”
From new guidelines from the FTC (in June) and constant posts on how to not be penalized from Google, there is an overload of information, confusion surrounding the rules, and a nervousness on how to be creative in marketing while simultaneously not getting in trouble…
