I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics.
I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, and it can be a long time before you see positive impacts.
So I would never suggest an exclusive focus on link building for your online marketing efforts, but I would also never suggest an exclusive focus on PPC, content marketing, email marketing, etc. Why would you hone in on one tactic when they can all complement each other so well?
The spirit of collaboration is important. If you were to come see the Page One Power office, you could tell almost immediately by the way it’s set up that I’m a big believer in teamwork. All of our employees are divided into pods, where they are teamed with 2-3 link builders. Each of these pods sit within larger teams of 20+ people, all of whom are collaborating. The point is to emphasize collaboration. I’ve always believed that two heads are better than one, and five heads are better than two.
My agency is nearly wholly committed to link building–we wanted to specialize and be the best–but we dabble in other fields enough that I’ve come to understand how collaboration with a link builder can greatly benefit:
- A social media manager
- A content marketing specialist
- A PPC expert
- An email marketing specialist
How Link Building Complements Other Online Marketing Strategies
