Now that we’ve reviewed what the heck link building is all about, we next move on to its importance. Why do we need to do linkbuilding? What are its immediate and direct effects on your website search engine results page rankings?
The Link Rule
We’re all trying to make our websites friendly to search engines to rank higher. It’s a no-brainer to get into the search game since it’s still the number one activity done online. So since we’re trying to rank higher, we have to play by the search engine’s rules.
And the rule is: More quality backlinks, rank higher.
