Twitter is forever changing, especially lately. With new types of advertising available to users as well as visual content taking center stage, it’s important to stay on top of current trends to make sure you’re using your Twitter account effectively. When you use Twitter the right way, you’re in a position to better serve your customers.
1. Update your Twitter profile. This is your chance to make a good first impression. Some users will determine whether or not they’ll follow you based solely on your Twitter profile.
2. Make sure that your Twitter profile includes a link to your blog or website. Some people will want to check out what you do before following you. If the link is too long, use a link shorten…
