Marketers around the world are raving about content upgrades and how effective these campaigns have been for their business.
But what are content upgrades?
It is a marketing technique to boost on-site conversions by offering the visitors a bonus content piece for performing a desired action. This call-to-action could be subscribing to your email list, filling out a survey form or social sharing. The bonus content being offered in these campaigns is an addition to the already available free material…
Content Marketing Toolkit: 10 Tools To Create Content Upgrades
