Brand Partnerships Through the Influencer Lens
Influencers Talk About the View #FromWhereIStand We’ve written lots of material guiding marketers to find the ideal content creators– like our post about what to look for in your dream…
How 10 Small Businesses Used Content Marketing to Drive Sales
Sometimes the best way to understand how to get more ROI from content marketing is to learn from others. Use these case studies to boost sales and growth at your…
5 Things to Know When Creating an Automated Email Series
In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. And technology is paving the way– email automation and personalization allow marketers to…
How to navigate the dynamic digital marketing world
image: krolone/getty images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. SEE ALSO: Explore the changing landscape of…
4 Low-Cost Marketing Strategies Every Business Should Know
image credit: shutterstock Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the only way to be successful is through…
How Social Media Marketing Stacks Up Against Traditional Advertising
Social media marketers have heard this question before: What's the ROI of social media? The best answer is actually a follow-up question: As Gary Vaynerchuk once said, “What's the ROI of…
Using Visual User-Generated Content to Strengthen Your Brand
How many Americans do you think own smartphones? According to comScore, 79.1% of mobile phone users in the United States own a smartphone – that’s nearly 200 million people. Every day,…
The 7 Building Blocks of a Solid Content Marketing Plan
Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content…
More than 117 Million LinkedIn Accounts Caught Up In Data Breach
If it’s been a while since you changed your LinkedIn password, now might be a good time. Back in 2012, LinkedIn was the victim of a massive data breach, resulting…
Designing a Content Marketing Pilot: Determine Your Performance Metrics
When you launch a content marketing pilot, it’s a test. Your goal is to learn what works, and whether it works for your organization. So how will you know if…
How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more…
The 10 Essential Ingredients of Successful Sales Pages
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct…