What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term?
These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.
Here’s what I said:
Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.
Here’s the Difference Between Content Marketing and Social Media
