Watch the video. Ignore the copy.
That’s my advice to you once you land on Google’s site dedicated to the newAccelerated Mobile Pages (AMP) Project:
“The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”
If you are not a developer and you read the copy, you will be swallowed alive by jargon…
Google’s AMP: The Fun and User-Friendly Guide to Accelerated Mobile Pages
