Email marketers don’t have it easy these days.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.
In other words, there are a lot of boxes to check to make sure your emails look great to all of your recipients on all of their devices…
Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
