We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others’ parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).
It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters, but in email interactions as well.
When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand…
7 Great Examples of ‘Welcome’ Emails to Inspire Your Own Strategy
