If there’s ever a case for the viral success of native video content, it’s the partnership between BuzzFeed and Purina.
The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat’s Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views).
For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed
