The deadline for entering the Masters of Marketing awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the most complex and somewhat overlooked categories: Performance Marketing.
Put simply, performance marketing is the term we use for any online advertising campaign where the advertiser and affiliate or publisher are only paid when a conversion takes place (e.g. a click, a download or a purchase).
Here we’ll take a look at five case studies where a brand has successfully used performance marketing in the last 12 months…
Five rewarding performance marketing case studies from brands
