Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.
A World Gone Mobile Video
As the world shifts from desktop to mobile, video is clearly gaining ascendency as the preferred means of consuming online content. Indeed, statistics taken from Cisco’s most recent Visual Networking Index forecast point to the continued growth of mobile-initiated video consumption in coming years:
