I found that some one page website owners don’t know what to track on their pages. They think if a website doesn’t have payment process and a bunch of pages, there is nothing to be tracked. Luckily truth is different and there are always essential metrics that all website owners should be aware of.
Get to know your customers and their behavior
Do you know who your visitors are and where they come from? How did they find you and what are they doing on your site? Even if you have just one website page I’m sure that you have enabled some videos, buttons, documents that users can download, watch or do something else with it…
