With more than 200 million blogs publishing 80 million posts per day, Tumblr is one of the most widely used social platforms in the world. While there’s tremendous success stories attached to the network, Tumblr has stayed well below the radar for many brands.
Tumblr is artistic, visual and a little on the weird side. It’s different from traditional blogging platforms like WordPress because it has a very strong social component. According to Neil Patel, co-founder of KISSmetrics, Tumblr is a social network that happens to have a blogging platform.
So how do you know if using Tumblr for business is right for you? Let’s take a closer look at the hybrid platform’s demographics, as well as some of the pros and cons of incorporating Tumblr into your digital marketing strategy…
