It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them.
This message, delivered at Fashion and Beauty Monitor’s ‘Not Your Average Influencer’ session on day one of the Festival of Marketing, revealed an important fact about influencer marketing – i.e. marketers need to be as involved as the influencers they invest in to get the business results they’re after.
“Influencer marketing is not about throwing money at someone and expecting wonders to happen overnight for your brand,” said Sarah Penny, editor of Fashion and Beauty Monitor….
