This post is sponsored by FameBit.
It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best tips and tricks I’ve seen after connecting brands and influencers on over 20,000 videos onFameBit.
1. Fit is More Important Than Reach
As marketers, we’re obsessed with big beautiful numbers. It’s only natural to believe that the more eyes we can reach the better. However, just like we’ve learned over the years with ads on Facebook and Google, bigger more general reach is not always better, and typically it ends up costing more…
