Data. It’s out there. And there is plenty of it. We create data with every status update, photo shared or website viewed. Each search we make is being monitored, sorted, indexed and analysed. Every purchase we make is being correlated, cross-matched and fed into supply chain systems. And every phone call we make is being logged, kept, passed on for “security purposes”.
There are so many kinds of data that it is hard to keep up with it all. There is the data that we know about – the digital items we intentionally create. There are digital items that are published – like books, websites and so on. There is email which creates its own little fiefdom of data.
There is also the data about data – metadata – which describes the data that we create. Take, for example, a simple Tweet. It is restricted to 140 characters. That is the “data” part. But the metadata attached to EACH and EVERY tweet includes information like:
Data is Eating Marketing: Digital, Social and Mobile in 2015
