Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans.
It’s a Swiss army knife for an information age.
Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your pocket or purse disguised as an internet connected smartphone.
Marketing automation
Ever since social media broke onto the web, businesses have been working on how to use it as a tool for marketing, They have also been developing ways to automate the processes with tools (often called apps). As humans we are always trying to work out how to do more with less.
In the early days of social media any automating was almost seen as a crime. But for social media marketers to scale their efforts, automation and marketing platforms are a necessary evil.
But efficiency is not the only skill needed to succeed as a marketer, creativity is also vital.
Technology tools are also creeping into that space.
Will robots replace or enhance creativity?
The next step for tools beyond just saving time, money and automating processes is the use of technology for leveraging our creativity. For many of us coming up with a headline or even an idea for your latest article, book or blog post is a challenge.
