Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a blaring television commercial.
The good news for advertisers is: the general public doesn’t avoid these ads as much as TV ads. The ROI (return on investment) for a social media marketing campaign is a lot higher (on average) than the ROI on a print or TV campaign.
The goal is to blend into the news feed with something interesting and personalized to your target audience that makes the individual stop scrolling! If they scroll past your ad and don’t even read it, well then that’s the sign of a poor ad…
Copywriting For Social Media Ads: It’s Not What You Say, It’s How You Say It
