Lessons From 15 of Our Best-Performing Tweets
A few months ago, we started using a different metric to measure the performance of Tweets from the @Hootsuite handle: engagement rate. In Twitter Analytics, this represents the number of…
8 TWITTER LIMITS EVERY BUSINESS OWNER NEEDS TO KNOW ABOUT
Has Twitter stopped you from following more than 2,000 people? Or have you been sent to “Twitter Jail” for tweeting too much? Twitter puts certain limits in place to combat…
15 STEP TWITTER CHECKLIST EVERY SMALL BUSINESS SHOULD FOLLOW
How is your Twitter marketing strategy shaping up? Are you hit and hope or do you have a plan in place to monitor and improve your results? If you’re more…
HOW TO FIND AND ENGAGE WITH YOUR TARGET MARKET ON TWITTER AND FACEBOOK
So you’ve setup your Twitter profile and Facebook page and you’re just waiting for the fans and followers to roll in and start buying from you? Sadly it isn’t as…
4 Keys to Marketing on Twitter
Image credit: Annette Shaff | Shutterstock.com Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms…
Twitter Marketing: How Smart Marketers Are Succeeding
Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? To learn more about Twitter marketing, I interview Joel Comm. More About This…
8 Ways Twitter Chats Can Benefit Your Business
Are you active on Twitter? Does your business participate in Twitter chats? While it may be more challenging for businesses to participate in chats from behind a logo, it can…
The Ultimate Guide to Twitter Etiquette [Infographic]
Mom taught you table manners -- don't talk with your mouth full, keep your elbows off the table, fold your napkin, and so on. But unless your mother is a social media expert,…
The Ideal Posting Frequency for Twitter, Facebook and Your Blog
How often do you update your blog or post to Twitter and Facebook? Do you have a plan in place or do you just post when you can? The guys…
3 Social Media Marketing Lessons from the POTUS Joining Twitter
In case you missed the big news, President Obama joined Twitter last week. The 44th President of the United States is now the first to launch the official presidential Twitter…
Is Twitter Making a Comeback? Some New Treats for Marketers
For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last…
How to Rock Your Twitter Marketing Strategy Using Ads
Are you looking for ways to supercharge your Twitter marketing strategy? Have you considering using Twitter Ads? Twitter Ads provide you with an excellent platform to target users based on…