How to Optimize Your Images for Social Media Mastery
How many times have you heard the saying “A picture is worth a thousand words”? It’s become cliché, but it’s true. People respond to images more often and with greater…
Social Media
Pinterest Partners with Oracle to Measure Connection to In-Store Sales [Infographic]
Pinterest has a fairly specific audience appeal, but the data is clear - active Pinners buy products based on their on-platform experience. That specific audience, according Pew Research, is suburban females aged…
The Potential of Social Media for B2B in 2016 [Infographic]
“Social media's not going away - it's up to businesses to board the train or get left on the platform. What other tool can build relationships between businesses with such ease…
How to Succeed at Twitter Marketing with Madalyn Sklar
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn…
How Different Colours Can Affect Your Website & Social Media Strategy
What colours do you use on your website and social media images? Could those colours contradict the message you are trying to get across to your visitors and followers? Different…
How To Integrate Social Media With Your Content Marketing Strategy
In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to…
Using Crowdfire App For Instagram Marketing
Instagram is a popular platform that is used by marketers to promote visual content. Using Instagram alone will help you to bring in potential prospects, but with the help of…
6 Video Tools to Ignite Your Social Marketing
Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video content. In…
The 10 Golden Rules Successful Social Media Managers Live By
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on…
Twitter Introduces New ‘Insiders’ Brand Feedback Panel to Help Maximize Performance
In an effort to boost brand use of the platform, Twitter has today unveiled a new research tool called ‘Twitter Insiders’. In essence, Twitter’s ‘Insiders’ are a group of more…
How Nonprofits and Small Businesses Can Leverage Social Media
Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small businesses face three challenges: Low budget Owner/founder is often heavily…
48 Instagram Stats That’ll Help You Improve Your Posting Strategy
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of…