Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the…
Do you want to target a segment of your Facebook audience? Have you considered dark Facebook posts? Dark (unpublished) posts are a great way to tailor different messages to various…
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s…
Digital marketers know the advanced targeting that's at their disposal through Facebook's advertising platform. Being able to target by annual salary and which pages users are engaged with on the…
Are you looking for low cost ways to recruit new staff for your business? Have you considered how social media sites like Twitter, Facebook and LinkedIn can help? Finding the…
Do you want to increase your Facebook engagement? Interested in discovering what content appeals to your audience? With Facebook Audience Insights, you can get the information you need to tailor…
In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you…
Do you use Facebook ads? Are you aware of all of the targeting options Facebook offers? Facebook offers so many ways to target potential customers, there’s a right advertising option…
How successful is your Facebook page? Are you monitoring key metrics to see if there are areas in which you can improve? Facebook provides all page owners with a free…
A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than…
When it comes to social media marketing, Facebook is the big guy on campus. It has the largest user base and has withstood the test of time. The company has…
I can't check my favorite news sources anymore without being subjected to yet another clever and innovative way Facebook is making advances into the online video space, a domain over…