Instagram Advertising: What’s Working?
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path. chukcha / Shutterstock.com My…
Online Advertising
How to Use Facebook Local Awareness Ads to Target Customers
Do you want to promote your local business to customers using Facebook? Have you heard of Local Awareness Ads? Local Awareness Ad campaigns are easy to set up and let…
7 Simple A/B Tests for More Effective Facebook Ad Design
Facebook advertising can be a tricky venture. Not only do you have to precisely determine and target your audience, but you also have to guess what type of ad content…
39 Proven Facebook Ads Optimization To Boost Conversions
This article has been formulating in my head for a long time and I’m really psyched to finally get it out. Over the past year, I’ve had the opportunity to manage…
How to Create Instagram Ads Using Facebook Ads Manager
Want to run Instagram ads? Would you rather use Facebook Ads Manager instead of Power Editor? Now that Instagram ads are available to most advertisers through the Facebook Ads Manager, they’re…
How to Build a Better Target Audience for Your Facebook Ads
Do you want to reach the right people with your Facebook Ads? Want to learn more about targeted audiences? Facebook’s demographic and segmentation tools let you serve your Facebook ads to people who match…
TopRank Marketing’s Online Advertising Predictions for 2016
As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large and small are…
How to Retarget With Instagram Ads
Are you retargeting people with Facebook ads? Want to know how to retarget Instagram users? Serving relevant Instagram ads to people who’ve visited your website helps increase sales and conversions.…
Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Rocco Baldassarre, of Zebra Advertising, about the misconceptions surrounding Facebook advertising. It’s not just about boosting a…
3 Facebook Ads Features You Aren’t Using (But Should Be)
With a staggering 84% of internet users having at least one Facebook-owned account (Facebook, Instagram, Messenger, WhatsApp), it’s safe to say in many ways Facebook has taken over the world.…
Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]
Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? There…
How to Create Facebook Video Ads: A Step by Step Guide
Interested in creating Facebook video ads? Looking for an easy-to-follow guide? Facebook video ads don’t require a lot of time or money. All you need is a script and some…