MOBILE WEBSITE VS RESPONSIVE DESIGN: WHICH SHOULD YOU GO FOR?
Is your website still not mobile ready? Struggling to decide between a standalone mobile site or a new responsive design? Most clients we speak to don’t realise there is a…
Mobile
Google: Online Video a “Must” For Mobile Marketing
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads…
How to Make a Distinctive Mobile App That’s Totally Worth It
Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should…
We’re Doing Responsive Web Wrong, But We Can Fix It
For nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From…
5 Mistakes That Are Ruining Your Mobile Marketing Strategy
Do you have a marketing strategy in place to cater for people using mobile devices? If not, your business could you be losing customers! In light of Google’s recent mobile…
Should We Create Shorter Content for Google’s Mobile Update (or Not)?
Google’s mobile algorithm update is rolling out! Webmasters must have their sites up to par with accepted mobile optimization standards. Since this announcement from Google came out in February 2015, professionals…
Mobile Marketing Automation: Everything you need to know to choose the right platform
Join us for this live webinar on Wednesday, April 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Ignoring mobile marketing now is to risk certain death in a world…
ROI from video, mobile & content marketing is hardest to measure: report
Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case. The proliferation of digital touchpoints has made the path to purchase…
Marketing Day: Chrome Adds Push Notifications, Google’s Mobile Friendly Update & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: With Chrome Notifications, Google Lets Anyone…
How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic [INFOGRAPHIC]
Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its…
Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here’s What You Need to Know
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale…
How to Maximize Your Mobile App Marketing with Social Media
Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit…