How to Make a Mobile-Friendly Website [Free SEO Guide]
The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web. On April 21st, 2015, Google began rolling out its "mobile-friendly" update,…
Mobile
3 Essentials for Marketing Your Mobile App
Image credit: ymgerman | Shutterstock.com To say mobile apps are popular is an understatement. A mammoth 89 percent of media time is spent by men and women on mobile apps. If…
T-Mobile’s Latest Attack on Verizon Is a Masterful Marketing Maneuver
In a business climate where competitive urges are often shuttered behind closed doors, T-Mobile’s brash approach to dragging rivals through the mud rings with an uncanny resonance. In its latest…
B2C Mobile Marketing Tips to Strike Marketing Gold
Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the…
6 ways mobile marketing automation boosts app engagement and monetization
The term “mobile marketing automation” tends to be everywhere these days, used by many companies to refer solely to app re-engagement and retention. If a user hasn’t opened an app…
Google Algorithm Now Rewards Mobile-Friendly Sites: Here’s What You Need to Know
As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search…
5 Best Ways To Market Mobile Apps and Games
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming…
6 Content Tips for Adapting to the Post-Mobilegeddon World
The official date of Mobilegeddon has come and gone, but the impact of mobile-friendliness for search marketers will still be felt. In this new world order, sites with large, zoom-free…
I’m Pretty Sure Your Mobile Marketing Strategy Isn’t Good Enough
We’ve all read a metric ton of marketing articles telling us that “A mobile marketing strategy is a must.” If it feels like you’ve been hearing that forever, it’s because…
Why No One is Reading Your Emails on Mobile
Optimize your emails and help Keanu turn that frown upside down! Did you know that almost 66% of all emails are now opened on a mobile device? A statistic all…
6 Tips Content Marketers Need to Know About Mobilegeddon, Google’s Big SEO Change
Since nothing is worth talking about unless it’s tantamount to the end of humankind, “Mobilegeddon” is now upon us. If you’ve somehow missed the panic that tore through the Internet this…
How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?
If you're a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates alike should be…