Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a…
Mobile
Three Common Mistakes Mobile App Marketers Make, and How to Fix Them
The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app's journey to success or failure. Rest assured that quite a…
16 of the Best Examples of Mobile-Friendly Website Design
Do you remember the last time you went to a mobile site and had an -- ahem -- unmovingexperience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult…
The Aftermath of Mobilegeddon and What It Means for Marketers
Image source. When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the…
The Biggest Hurdle to Reaching Hispanics Isn’t Language, It’s Mobile
With Hispanic purchasing power growing at more than two times the national rate, brands are clamoring to attract the attention of this lucrative segment. Target, for instance, is sharpening its…
Is Shazam the Future of Mobile Marketing
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store,…
Your Publication on Mobile: Why Smaller Screens are a Big Deal
Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or…
How To Overcome The 3 Biggest Barriers To Mobile Marketing Success
How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile. Today, most marketers will state…
Smart White Space Execution for Mobile Web Design
Anyone who has tried interior decorating will attest to how challenging it is to utilize space. The feeling is mutual in web design. White space in particular, is one aspect…
Twitter Officially Launches Ads Companion For Mobile Campaign Management
New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. Twitter’s mobile ad management feature, introduced…
How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. We’ve heard it before: “Mobilegeddon”…
5 Kinds Of Mobile Apps For Every Productive Content Marketer
I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well. And indeed, the right apps can help you as…