As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers.
We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Googleupdated its algorithm to reward mobile-friendly websites. Shifts like this should come as no surprise to marketers, however. Consumer preferences have been shifting from desktop to mobile devices for a while, but before now, many speculated it was a short-term trend rather than a long-term phenomenon.
Mobile is now an abiding preference, not only for research and online shopping, but email as well. In fact, mobile email clicks and revenue are at an all-time high…
How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
