Bring Customers Back With These Retargeting Tips
Retargeting is a marketing strategy that displays personalized ads to visitors who have been to your site and left. So, why should you care about retargeting? Not only can retargeting…
Marketing
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies dominating Google, stats on retailers’ search budgets, and…
If Marketing Metrics Are Driving You Crazy, Read This
Does it feel like every day you see a new article on marketing metrics? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today…
The 3 Step Formula for Creating an A/B Testing Hypothesis
I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas,…
Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership
Though non-gamers may find it a bit odd, eSports is huge, and growing. eSports – essentially competitive video gaming – has become huge, not only as a practice in itself,…
How Storytelling Can Ramp Up Your Online Marketing Strategy
After an of the 10,000 most shared articles online, those that evoked awe, laughter and amusement were most likely to get shared. credit: getty images There's a reason we tell…
6 Crucial Steps to Stay Relevant with Your Digital Marketing in 2015
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New…
Could Marketing Automation Be Hurting Your Blog-Reader Relationships?
By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information…
11 Loyalty-Driving Tactics for Better B2B Customer Retention
Customer loyalty in B2B is a tricky beast. What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers. Rings like a B2C bell, right? Well,…
How to Find Time to Meditate at Work [Infographic]
Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make…
How to Succeed at Twitter Marketing with Madalyn Sklar
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn…
7 Steps to Infographic Design and Marketing Success
Infographics are one of the best ways to not only turn your text content into something much more valuable, it’s also a great way to promote your content and gain…