How to Score Big with Your Landing Page Design
To describe the way I run marketing, I only need two words: testing wins. One of our biggest and most recent testing payoffs is a growth in conversion rate from…
Landing Pages
7 Conventional Landing Page Design Tactics You Should Still Test
Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck…
Landing Page Copywriting Secrets the Pros Never Share
You don’t need to break the bank to write a landing page that converts. Image via 401k Calculator. PSST: This post was written by Henneke Duistermaat of Enchanting Marketing, Demian…
10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner.
Just a few weeks ago, we tasked copywriters of all stripes with a simple mission: “Write some copy about this robot vacuum that plays music.” More specifically, we tasked them…
How to Create Conversion-Ready Landing Pages Like a Pro
Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how…
A Simple Framework for Dissolving Friction on Your Landing Page Using Buying Modalities
Understanding these four distinct buying modalities will help you respond to your prospects’ objections. Image by Trev via Flickr. An important step in landing page optimization is anticipating the objections…
6 Articles on Design Theory to Help You Create Beautiful Landing Pages
Good landing page design isn’t just about pretty pictures – it’s about structuring your page to guide users toward the goal. Image by Baldiri via Flickr. Some of us have…
4 Stupid Mistakes You’re STILL Making On Your Landing Page
Are you still making these landing page mistakes? Image by Brandon Grasley via Flickr. Believe it or not, many of the world’s most aesthetically beautiful landing pages fail miserably when…
Behind the Curtain: 4 Tips for Creating Landing Pages That Convert
Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has…
How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you…
A 7-Day Course on Generating Leads with Landing Pages
Unbeknownst to most, the number seven is a powerful and magical trance-inducing trick number, invented in the 14th century to convince soldiers to wade into battle unafraid and confident in…
Improve Conversions on Your Social Media Ads With Landing Pages
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you…