Landing Pages
Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements…
In the last few years, there’s been a real shift in design trends that focuses on gorgeously designed landing pages. Whether it’s for an iPhone app, a web app, a…
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky…
In this post I will show you all the options you have when it comes to WordPress landing page plugins and themes. I will also go over which is the…
Last Friday I participated in Page Fights: Copy Edition. Covered a lot of material critiquing ten landing pages in under 40 minutes. And would sum everything I said in this…
Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online. However,…
I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for…
Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions. In this excerpt from our PPC Best Practice…
Look to your customers for clues on how to increase conversions. Image by Pascal via Flickr. Here’s a scary thought. You spend countless hours and blow through your marketing budget…
As inbound marketers, we live and die on the quality of our content. While we are fixated on copy quality when it comes to content offerings we create for lead…
"If you build it, they will come," said no online marketer ever. Having a good website is just the start. Without the right marketing effort, your website is one of…
The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on…