Here’s a scary thought.
You spend countless hours and blow through your marketing budget driving traffic to your landing page. You write guest posts and buy PPC ads. Potential customers are coming to your site.
But they’re leaving in droves.
You do what any marketer would do and run A/B tests. You change the color of the button, tweak the headline and swap out images… but nothing seems to affect your poor conversions.
Before you run another A/B test, you need to gather insights from your customers and prospects.
The data you collect from your customers is invaluable because it provides a window into the minds of your customers and tells you exactly what they want. This in turn gives you the tools you need to create educated hypotheses about what will move the needle for your business.