A Scientific Model for Creating Emotionally Powerful Landing Pages
This model will help you create landing pages that drive your buyer persona wild. Image source. The thing about buyer personas is that they can easily feel speculative. Ever guessed…
Landing Pages
4 Landing Page Elements Primed for A/B Testing
Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean…
How to get 60 Leads in 24 hours with a Landing Page and a LinkedIn Group
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most…
5 Keys to Rapidly Building Smarter Landing Pages in 2015
by Will Hoekenga 12 times as many leads as your biggest competitor. If I had to guess, I’d say that phrase probably perked your ears up a bit. And you’re…
What Schools Should Ask on Landing Page Forms
When you have a big list of inquiries, how do you determine which inquiries are the most qualified prospective students for your school? Are you sending all leads to the…
9 TIPS FOR BETTER PERFORMING TYPOGRAPHY ON A LANDING PAGE
Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly…
What Is a Good Landing Page Conversion Rate?
How to determine if your lead generation efforts are performing where they should be. You're generating traffic and converting leads, but is it enough? While landing pages are easily the…
The Real Reason Your Landing Page Copy Is Failing (and 5 Things You Can Do to Change That)
Okay, so you’ve got your product or service all ready to go. You think it’s the best thing since sliced bread and it’s going to revolutionize the world, make everyone’s…
The Skeleton of a Perfect Landing Page
If you need a starting point for a landing page or a homepage, here it is. Granted, this is just a starting point, but it's based on a lot of…
The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read
Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. Blah. Base your optimization strategy on customer feedback. Blah. All of those statements are true. But they sound boring…
The Psychology of Landing Page Videos (+5 Video Optimization Tips)
A video can help your prospects take the leap of faith. Image by Libby Levi. Great landing pages have one goal: to get visitors to take action. And whether that’s…
A Classic Formula for Gut Checking Your Landing Page Headlines
This copywriting formula is as classic as a Marlon Brando flick – and it’ll help you write headlines that are just as handsome. ;) If you read any marketing blogs,…