Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, the choices you make in typography for your landing page design matter.
NOT A TYPICAL WEBPAGE
Certainly some design guidelines for web pages apply to designing a landing page as well, but you do want to keep central in your designing what separates landing pages from your typical webpage: A landing page needs to inspire a specific action. If you’re not familiar with landing page terminology – this is the all-important conversion. A landing page serves no purpose other than to convert…
