Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.
All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.
If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.
Be warned, however, that I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric.
The experienced adult readers amongst you might remember that “Shit. The condom broke!” moment. Yeah you do. You might also remember that it felt like a good time to run a test. #STDsArentFunny. Perhaps. But, as we go through this epic journey together today, I’ll show you exactly when and how you should really be testing.